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Description: Heat Ready CA is a public awareness and outreach campaign led by the Governor’s Office of Community Partnerships and Strategic Communications (OCPSC), a newly established office that manages the state’s highest priority public engagement efforts. Through integrated outreach, advertising, social media and influencer engagement, the campaign is meeting people where they are through a culturally responsive approach. Heat Ready CA is engaging trusted messengers including multiethnic community-based organizations, ethnic media, meteorologists and other partners statewide.
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Subject: Heat waves (Meteorology)--California.
Group: Governor
Creator: California. Office of Community Partnerships and Strategic Communications
Language: English
Coverage: California
Format: Websites
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