Recent Changes in Marketing and Trade Practices in the U.S. Lettuce and Fresh-Cut Vegetable Industries
Lewrene K. Glaser, Gary D. Thompson, and Charles R. Handy
Electronic Agriculture Information Bulletin No. (AIB767) 19 pp,
This report investigates how retail consolidation, changes in technology, and increased consumer demand for convenience, product diversity, and year-round availability have all influenced shipper-retailer relations in the lettuce and fresh-cut vegetable industries.
Keywords: consolidation, fees, services, marketing, fresh-cut, lettuce, shipper-retailer, bagged salads
In this report ...
in Adobe Acrobat PDF format.
Updated date: May 1, 2001