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Recent Changes in Marketing and Trade Practices in the U.S. Lettuce and Fresh-Cut Vegetable Industries

Lewrene K. Glaser, Gary D. Thompson, and Charles R. Handy

Electronic Agriculture Information Bulletin No. (AIB767) 19 pp, May 2001

This report investigates how retail consolidation, changes in technology, and increased consumer demand for convenience, product diversity, and year-round availability have all influenced shipper-retailer relations in the lettuce and fresh-cut vegetable industries.

Keywords: consolidation, fees, services, marketing, fresh-cut, lettuce, shipper-retailer, bagged salads

In this report ...

Chapters are in Adobe Acrobat PDF format.

Updated date: May 1, 2001

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